People

The ultimate playboy

By Janine Ayoub
February 12, 2018

An entire empire is mourning the death of Hugh Hefner, the pioneer of the erotic media, at the age of 91, in his mansion surrounded by his bunnies. It was in 1953 that the young Hefner, 27 years old then, created the highly conversant first erotic magazine, Playboy, in a context of joy of life after the war but also puritanism.
"I was a feminist even before there was something called feminism," he said in 2002. The one who has publicly committed to women's rights, contraception, legalization of abortion , the support of African Americans and the LGBT community is also "one of the leading architects of the social revolution". As early as 1965, Hugh Hefner founded the Playboy Foundation with the goal of informing women about abortion, help that can be provided in case of rape as well as providing access to contraception. Behind the apparent hedonism of Playboy's boss hides a great commitment and real causes. The woman takes off her perfect housewife apron and detaches herself from her appliances to wear a much lighter outfit. Seduce to attract attention, captivate to finally be heard. Hefner's ultra-sexualized covergirls are in fact an essential vector for feminist causes.
The self-proclaimed feminist made of his pair of bunny ears an epic brand, while democratizing eroticism and libertine nights of Playboy Mansions, his famous properties first in Chicago, then in Beverly Hills.
Hefner also said, "the idea that Playboy made women seem like sex objects is ridiculous. Women are sex objects," he told Vanity Fair in 2010. So, feminist or not? We have to admit we're confused.
First cover: December 1, 1953, a model took a pose on the kitchen table of Hugh Hefner. On the cover, none other than the sex symbol of the 50s, Marylin Monroe. Some pictures of the naked star sold for $500, and voilà! In a few weeks, the magazine sold more than 50,000 copies.
September 1985. The star of "Like a Virgin" was on the cover of Playboy for the first time. By flicking through the magazine, you can discover a completely naked Madonna.
October 1989. Pamela Anderson makes her first Playboy cover. The sexy blonde holds the record for the largest number of Playboy covers with a total of 13 photos.
Kate Moss on the cover of Playboy in 2014: To celebrate 60 years of the magazine, she dressed as a bunny to immortalize the symbol of the magazine.

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