$17 million gem-studded stilettos are on sale in Dubai
The world's "most expensive" pair of shoes created by the UAE-based brand Jada Dubai in collaboration with Passion Jewellers will be launched in the UAE on Wednesday at the world's only 7-star hotel, Burj Al Arab.
They are displayed in a diamond-shaped glass case on the top floor of the extravagant hotel.
The golden pumps made of golden leather are decorated with more than 100 carats of flawless diamonds set on white gold. They were designed and created over a period of nine months, Khaleej Times reported.
“We can see some potential buyers here, Dubai is the city of millionaires and billionaires,” said Hemani Karamchandani, chief executive of Passion Jewellers which made the range of ultra-luxury shoes. “In the future we will custom design and provide bespoke (shoes) ... not only diamonds, but rubies and sapphires,” he said.
The idea for the shoes came from Karamchandani’s partner, 26-year-old British-Romanian Maria Majari, who studied fashion in Dubai and London. She noticed a gap in the market, with ultra high-end clothes and bags but not shoes.
"Jada Dubai designs only shoes with diamonds. For the launch of our second collection, we wanted to create a piece that is truly unique in the world using very rare diamonds," Maria Majari, co-founder and creative director of Jada Dubai, who designed the shoes, was quoted as saying in the report.
Approximately 50 guests including VIPs, ultra-high-net-worth individuals and media are invited for the launch event on Wednesday. There will be no sales at the event. There is only one pair of shoes that will be made in the specific size of the customer who will buy it. So who’s placing his order today?