Beirut, Lebanon – December 2018: Always keen to surprise its customers, Grand Cinemas, the most innovative cinema chain in the region, launches its Loyalty Card Program, in a fun gathering with partners, media representatives and social media influencers, at Grand Cinemas’ Venue Grand Class, ABC Dbayeh, on December 5th. Attendees were introduced to Grand Cinemas Loyalty Program’s benefits in a fun and interactive way, while playing a G-shape floor game, early extra G-points on their cards and winning instant gifts.
Packed with a host of innovative and unexpected rewards, the loyalty card can be obtained either through the Grand Cinemas app, online registration, or by filling out an application form at the ticketing counter. Upon registration, the cardholder automatically earns 100 points, followed by two points for every 1,000LBP spent at Grand Cinemas. What’s more entertaining is that the redemption isn’t limited to cinema tickets; cardholders can also use their points to indulge in concession goods, seasonal gifts, G-Collectible items, discounts at selected partners, travel tickets, and much more.
On this occasion, Head of Marketing at Selim Ramia and co, the mother company of Grand Cinemas, Carly Ramia Habis, said: “This initiative reflects Grand Cinemas’ eagerness to reward its loyal customers for their loyalty and to provide them with cutting-edge entertainment opportunities.”
To encourage their customers to enroll in the new Loyalty Program and benefit from its advantages, Grand Cinemas will host 3-day events in each of its branches, engaging with the public in fun and interactive games, giving participants the chance to win instant gifts from Grand Cinemas and its partners.
In line with the same entertaining spirit, Grand Cinemas has partnered with 5 social media influencers to create a fun video to be featured on social media, encouraging people to enroll in the new Loyalty Program, have fun earning points, and exchange them with rewards.