Camilla Coelho launches her new collection
The Brazilian blogger, who counts 7.9 million followers on Instagram and over 4 million subscribers to her two YouTube channel launched her fashion lab “The Camila Coelho Collection”. The brand will kick off with a 70-piece debut inspired by the star's native country and will be available on Revolve. The plan is for additional future launches to drop on a monthly basis. An Instagram account for the new label hints at vibrant color palettes and daring silhouettes.
“Being able to partner with a global fashion influencer and successful female entrepreneur like Camila to promote our lifestyle and offer our consumers a collection designed by Camila herself is a privilege and a large reason we continue to grow within the influencer marketing space,” Raissa Gerona, Chief Brand Officer of Revolve, told WWD.
“When I think of my collection, I think of diverse women,” the star told the publication. “What will make me so happy is to see women of different backgrounds, different tastes, and different, unique girls. That's what will make me so happy, to scroll down and see all of these different beautiful women wearing my clothes.” The move marks a major career milestone for Coelho, who was snapped up by the French beauty giant Lancôme last year to collaborate on a lipstick series.