Color-Shifting Hair Dye… Based on Heat!

Could this summer get any better?
May 29, 2017

You can’t make up your mind about your hair color? No need to go dye it every week and eventually ruin your hair AND empty your wallet. There’s now a solution for your struggle: heat. The concept called “fire hair” was created by scientist and oculist Lauren Bowker. Here’s how it goes down: the hair changes its color when it’s hit by heat or cold.

“When heat hits the pigment, or if the cool hits the pigment, it changes the bonds of the chemistry to give you a different color, so it’s like a chemical reaction,” Bowker explains.

The life-saving hair dye was first spotted during London Fashion Week, which has seriously caught out attention. The fire hair is available in rainbow colors as well as pastels.