Jennifer Lopez for Guess 2020

The face of many fashion houses
By Helena Saadeh
January 20, 2020

Not only the star is the face of the Versace spring/summer 2020 campaign, but she will also be the face of the Guess & Marciano spring 2020 campaign.

"I am thrilled to welcome Jennifer back for a second campaign with Guess and Marciano. Jennifer continues to push boundaries in the music, fashion and film industries and represents everything a Guess Girl is -- confident, sensual and adventurous," said Paul Marciano, the chief creative officer of Guess? Inc., in a press statement. "This campaign shines a spotlight on Jennifer’s natural beauty and showcases exactly why she is celebrated as a true icon." Jennifer appeared in the advertising campaign in a cinematic image, inspired by Madonna in the eighties and the beauty of actress Sophia Loren.

The Guess campaign was shot by photographer Tatiana Grosova.