People

JLo is the new face of Versace

Linking fashion and technology
By Helena Saadeh
January 14, 2020

Jennifer Lopez’s relationship with Versace dates back to 2000 when the star wore a jungle print dress for the Grammy awards. JLo revived the dress 20 years later in a very iconic moment on the catwalk. Versace very recently launched its campaign for SS20 which highlights the link between technology and fashion in the creation of a new identity. The campaign carries on the theme of how the internet’s blurred the lines in our lives: between the personal and private, fashion and technology, vanity and self-love. JLo said “For me, Versace represents empowerment and putting something beautiful in the world.  It is a dream to collaborate again with my friend Donatella on this magnificent campaign and to create something new and fresh from a piece of iconic fashion history. "