JLo is the new face of Versace

Linking fashion and technology
By Helena Saadeh
January 14, 2020

Jennifer Lopez’s relationship with Versace dates back to 2000 when the star wore a jungle print dress for the Grammy awards. JLo revived the dress 20 years later in a very iconic moment on the catwalk. Versace very recently launched its campaign for SS20 which highlights the link between technology and fashion in the creation of a new identity. The campaign carries on the theme of how the internet’s blurred the lines in our lives: between the personal and private, fashion and technology, vanity and self-love. JLo said “For me, Versace represents empowerment and putting something beautiful in the world.  It is a dream to collaborate again with my friend Donatella on this magnificent campaign and to create something new and fresh from a piece of iconic fashion history. "