Beauty

Karl Lagerfeld in collaboration with L’Oréal Paris

The most anticipated collection
By Helena Saadeh
September 11, 2019

This Karl Lagerfeld x L'Oréal Paris cosmetics collection pays tribute to the Kaiser's DNA, without betraying the identity of the beauty brand.  Result? A make-up line that combines feminine elegance with a chic rock'n'roll universe. Linked by their Parisian heritage, Karl Lagerfeld and L'Oréal Paris share a common vision based on style and continuous innovation. "Tomorrow, I could be the exact opposite of who I am today," said the late fashion designer. And, it's the whole concept of this collection that invites women to explore, reinvent themselves and have fun. For example, Karl Lagerfeld and L'Oréal Paris are offering a make-up routine for a complete fall with different shades to move from a nude beauty to a more daring evening make-up.  The program features a palette of nine shades of different shades, a signature intense black eyeliner, a black volume mascara, a compact highlighter and six matte finishes in the Color Rich range. On the packaging side, the collection includes all the codes of the couturier's particular aesthetic, especially black and white. The campaign - embodied by Louise Bourgoin among others - celebrates all the "Karlism", the most beautiful pearls of the stylist.