Kim Kardashian and her Kimono scandal

She didn’t even think about it
By Helena Saadeh
July 10, 2019

As she was accused of cultural appropriation for naming her new shapewear line Kimono, Kim Kardashian has since announced that she is changing the name and that she hadn't been trying to cause controversy to the Japanese when she named the line after a traditional Japanese garment. 

“You would think we would have obviously thought it through a little bit deeper,” she said, “I’m the first person to say, ‘Okay, of course, I can’t believe we didn’t think of this.’ I obviously had really innocent intentions. But, let’s listen. And I want to really listen. And I want to really take it all in.”

Although there are other products trademarked with the word kimono in the U.S., “there might be more eyes on me and my brand,” Kardashian said. “And so I have to tune it out and really learn and really grow and have to realize that maybe there is a different standard. Do I feel held to a higher standard? I’ll take responsibility for that and do the right thing." Kardashian told WSJ a new name hasn't been chosen yet.

Kardashian publicly announced the name would be changing six days ago.

"Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life," she started in the caption of her Instagram. "What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing—I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always."

In addition to that, Kim has been attacked for the use of her shapewear by some feminists. Their claim was that women don’t need to have her or any stereotypical body shape to love themselves and that Kim should promote confidence for them and not unnecessary change. 


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