Beauty

Lady Gaga’s New Beauty Line “Haus Beauty”

Launched in the most secretive way
By Helena Saadeh
January 01, 2019

2018 was a year full of achievements for Lady Gaga: she starred in her 1st feature film “A Star Is Born”, she got three nominations for the 2019 Grammy Awards for “Shallow”, she also launched “Enigma” her Las Vegas concert residency.  But it seems that Gaga’s success goes beyond just one year and the star secretly launched on the last day of the year her HausBeauty.com, a website noticed by detective fans and one which is rumored to be the name of her beauty line. However, if you enter the website now, there’s nothing much to see since it’s still blank. But you can add your email address for now as you wait for the surprise.

In addition, just like Rihanna’s Fenty Beauty was filed for trademark in 2014 but which did not actually get launched until 2017, we think that beauty line Haus might as well take its time to be fully set. The singer already has a company called Ate My Heart Inc. and the fans noticed that she also filed a trademark for Haus Beauty which covers cosmetics, perfume, and skincare. This is not the star’s first activity in the industry, Gaga already launched her Fame perfume in 2012 and fronted M.A.C. Viva Glam campaigns in 2009 and 2011. Lady Gaga is known for her avant-gardist colorful looks, so we can’t wait what this line has in store for us.