Laetitia Casta, Boucheron Ambassador

February 26, 2018

The Maison Boucheron has announced the start of its collaboration with actress and director Laetitia Casta.

"First and foremost, this is a great partnership. Laetitia Casta is a modern and fulfilled woman, self-respecting and happy in her own skin. She knows how to take risks, believes in her passions and also knows how to share her convictions. Her strong personality, her values and her choices will be perfect in embodying the Maison Boucheron both in France and abroad. With her elegance, Laetitia Casta is a good fit for the Maison Boucheron's values and can promote our mission: to represent creative and visionary French jewelry around the world." Hélène Poulit-Duquesne, President and Chief Executive Officer.

Laetitia Casta is a French actress and director. She began her career as an international model, working for some of the biggest fashion magazines and starring in numerous advertising campaigns. She was the muse of Yves Saint-Laurent, Jean-Paul Gaultier and many others. In 1998, Laetitia Casta took her first steps in cinema and television. She has worked with many directors including Nassim Amaouche, Audrey Dana, Nicolas Castro, Giovanni Veronesi, Hélène Fillières and Yvan Attal. On the stage, Laetitia Casta has taken part in productions by Florian Zeller and Jacques Weber.

Made Chevalier des Arts et des Lettres in 2012 by Frédéric Mitterrand, Minister for Culture, Laetitia Casta unveiled her medium-length film 'En moi' at the Critics' Week of the 2016 Cannes Film Festival.

Laetitia Casta is currently performing in Safy Nebbou's production of Ingmar Bergman's play 'Scènes de la vie conjugale', touring in France and abroad. She is also about to start shooting the next Louis Garrel film provisionally entitled 'Le Fataliste'.


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