Let’s Talk About Menswear
Luxury brands are more than ever focused on menswear this season. From hip to urban to classy, the styles are endless and equally magnificent.
It’s mostly the French fashion houses that are prioritizing menswear, such as LVMH and Kering. Not long ago, LVMH’s Louis Vuitton organized a men’s fashion show in Paris, mixing casual anoraks, refined trench coats and extremely virile hand gun accessories.
“It’s more than a buzz. It’s a deeper trend,” said Sidney Toledano, head of LVMH’s fashion team. “There’s strong demand across the men’s fashion industry, in all its shapes and forms, and which comes in part from a younger clientele. We see it very clearly in the sales.”
“The men’s business has exploded in the last five years,” said Roopal Patel, fashion director of Saks Fifth Avenue. “We’ve gone from just category addressing to really designers looking at how they’re going to wardrobe a man’s lifestyle, everything from work to evening to weekend to sport.”