February 14, 2017

While makeup artistry can trade in the art of artifice, what feels current now centers on a human touch that is never a forged mask of beauty. Fundamentally born from a woman’s point of view, SS17 is all about makeup that women want to wear.

This idea is an evolution of what we’ve seen in makeup for a few seasons now; believability has become intrinsic to modern beauty. “The codes of beauty have fundamentally changed in recent years,” says Lyne Desnoyers. “Reality is so enduring; it’s inherently part of our language as artists now. Credible, authentic makeup styling is what real women want; it’s built for modern life and style.”

Why? It’s threefold. Firstly, because convoluted clothes (of which the fashion landscape is flooded; concepts and craft are key to how designers mark their identity today) simply cannot be paired with overtly referential makeup.


Who was the best looking at the Black Panther NYFW event?
  • Lupita Nyong’o
  • Danai Gurira