Beauty

MAJOR MATTE

The lipstick revolution continues…
January 20, 2017

The lipstick revolution continues… Rimmel London’s ground-breaking The Only 1 Lipstick goes MATTE. Long-lasting, non-drying colour, moisture and wear with a stylish velvety matte finish, The Only 1 Matte Lipstick has it ALL. No more compromise.

Matte lipsticks that dry your lips are oh so yesterday! Representing a new-generation of matte lip colour, the Only 1 Matte Lipstick has it all, a non-drying formula that is actually comfortable to wear. The lipstick is so comfortable and moisturising it glides on like a dream, without dragging or skipping - you’ll love the luscious lightweight sensation. Now you can work the lustre-free lip trend with sensational style and ease.  

Sweep on high coverage, full impact colour with a flawless matte finish in a single stroke. The WOW colour you see on the stick is the one on your lips. The brilliantly bold, flattering colour looks freshly applied all day and the feeling of comfort lasts for hours and hours. 

With ten striking new matte shades in your lipstick armoury, your rebellious lip-look will command attention. The on-trend range stars punchy pinks, such as Call The Shots #120; pinkie nude hues, like Salute #200; fierce red, including Take The Stage #500; bold nudes, such as Trendsetter #700; edgy purple shades, like Run The Show #800 and sumptuous berry, like The Matte Factor #810. Lips will pop with glorious suede-effect colour. All hail your statement pout!

For the first time, Rimmel has created a virtual Lip library to bring all the beautiful The Only 1 and The Only1 Matte lipstick shades to life on Tumblr. You can sort by shade, by lip shape or by finish to find the perfect shades that suit you. Find out more about this exciting new creation with #liplibray. 

The ultra-stylish The Only 1 Lipstick pack has been given a sleek matte makeover. The radical twisted design, which signals the innovative formula, is now coloured sensual deep red with a premium-looking matte finish. To help find your fave shades, each pack has a ring of matte colour that matches the lipstick inside. 

Georgia May Jagger is our fierce leader of the matte revolution. In the arresting print advertising campaign, she works a major matte look, combining shine-free crimson lips with a military-style jacket. Looking effortlessly cool, Georgia flies the Rimmel flag for matte victory.

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