Marina Rinaldi and Ashley Graham
The model and influencer continues in her role as the face of the brand for the FW 2017-2018 campaign
The Korean photographer Hong Jan Hyun has used gritty black and white images to define the mood of the Marina Rinaldi FW 2017-18 campaign, featuring for the second consecutive year Ashley Graham.
The American super model and influencer thus strengthens her bond with the brand, acting both as its face and international ambassador. Strongly reflecting the values of Marina Rinaldi, Ashley powerfully represents the universe of all those self-confident women who want to show off and play with their own physicality.
The styling of the photographs speaks of an elegant sensuality, proposing a series of Marina Rinaldi looks that best express the grit and vitality of the model, mixing apparel selected from the brand's different lines.
The black is absolute, available in tweed, wool, georgette silk and leather, often playing with transparencies to reveal Marina Rinaldi's rock soul without sacrificing a sophisticated and glamorous image.
The fun Emoji created specifically for the brand reinforce the importance of the #Womenarethefuture hashtag launched with the Marina Rinaldi SS 2017 campaign: a confirmation of the brand's will to perfectly combine a print soul with the digital spirit of contemporary communication.