Minotti 70th anniversary celebration
For Minotti, 2018 is a very special year, a significant milestone in its corporate evolution. Both a point of arrival and a point of departure, proof of the company’s powerful commitment to the world of interior design across seven decades and three generations.
Minotti is celebrating its 70th anniversary with a series of special programs that will roll out in the design capitals in its most strategic markets around the globe: from Zurich to Beirut, from Los Angeles to Shanghai. Venues quite different from one another, but equally fascinating, will host new designs from the 2018 Collection - signed by Rodolfo Dordoni, Nendo, Marcio Kogan and Christophe Delcourt - together with two projects custom-crafted to celebrate the anniversary: the documentary film “Minotti Undiscovered. A Matter Of Style” and the Albert&Ile special editions.
The documentary film narrates the human and entrepreneurial adventure of the Minotti family, the company’s values and the design philosophy behind the iconic “Made in Italy” brand that is synonymous with excellence around the world. It offers an invaluable opportunity to discover the landmark events along the company’s journey and the key challenges of these 70 years through a riveting “behind the scenes” look revealing great passion and long-term vision.
The Albert&Ile special editions pay tribute to company founder Alberto Minotti and his wife Ileana. Invested with great emotional meaning, it is the perfect expression of the timeless classic-contemporary spirit the company is famous for.
Celebrations for Minotti’s 70th anniversary begin in Beirut, one of the most dynamic hubs in all of the Middle East. Italy’s Ambassador to Lebanon, H.E. Massimo Marotti, will participate in the celebrations that unfold in the magnificent setting of the Minotti flagship store in Achrafieh, one of the most ancient districts in the Lebanese capital, where the elegant 700sqm, two-storey showroom opened in 2011. A perfect stage to release for the first time the documentary film “Minotti Undiscovered. A Matter Of Style”. On hand to greet architects and interior designers, clients, property developers and journalists will be Christelle and Roland Martinos, owners of the store, alongside the Minotti family – Renato, Roberto and Susanna – second and third generations in the family business, along with architect and designer, Rodolfo Dordoni, the company’s art director since 1998. This event strengthens the successfull partnership between the company and the Martinos family, eminent partner in the Lebanese market, able to interpret the Minotti style and skillfully assist and support the entire design community, as well as all of the connoisseurs of authentic 100% “Made in Italy” design.