October 26, 2016

CHANEL presents, for the first time, a metal strap reworked in a Tweed motif for the Première BOY watch.
The engraved strap, woven from steel threads, reveals great technical prowess: to recall the richness of the fabric, the Tweed motif had to be deeply and precisely stamped onto it, while at the same time retaining great suppleness to ensure highly comfortable wearing.
The realization took many months to perfect.
The mastery of this technique made it possible to integrate braiding that highlights the contours of the Tweed strap: the same braiding that marks the contours of the CHANEL jackets, edging the pockets and the bottom of the sleeves.
The octagonal form of the deployant buckle recalls the Place Vendôme and the Première BOY collection.