Beauty

ROUGE COCO FLASH

the new lipstick by CHANEL
February 11, 2019

ROUGE COCO FLASH, the new lipstick by CHANEL, unites a vibrant
flash of color and shine with extreme comfort. No waiting. No effort.
No compromises.

FLASH APPLICATION
With ROUGE COCO FLASH, finding your lipstick shade has never been
easier. In a glance, its transparent shimmering golden cap reveals the color
inside. In a flash, the stick dresses lips in dazzling radiance. The countdown
has begun. 5, 4, 3, 2, 1 !
5 - LIPSTICK GLIDES OVER LIPS.
4 - COLOR POPS.
3 - SHINE DAZZLES.
2 - COMFORT SETS IN.
1 - YOUR SMILE LIGHTS UP.

THE COLOR
Developed by Lucia Pica, CHANEL Global Creative Makeup and Color
Designer, each of the 27 ROUGE COCO FLASH shades incites intense,
immediate and irresistible desire! Packed with pigments, this new lipstick
expresses luminous color from the very first stroke.
THE FORMULA
ROUGE COCO FLASH invites you to follow your instinct. In one intuitive
step, it unfurls like a ribbon of color with its surprisingly smooth and
comfortable formula. With its perfectly dosed balance of plant butter and
oils, it melts onto lips as soon as it is applied, providing surprising comfort.
A perfect combination for shimmering shine.
Infused within the lipstick, the Hydraboost complex, composed of nourishing
oils (jojoba, mimosa, sunflower), ensures hydration immediately and for up
to 8 hours after application*. Lips are dressed in a lightweight, silky and
enveloping coat of color.
THE PALETTE
A collection of intense and easy-to-wear colors, a shiny mirror-effect finish,
an intuitive stick… ROUGE COCO FLASH is more than a lipstick. It’s an object
of desire. An ode to spontaneity and freedom. An invitation to play with
27 shades and 27 whims. Nudes, oranges, rosewoods, pinks, fuchsias,
plums, near blacks and reds in subtle, daring and bold versions in an
irresistible palette!
To make playing with color even more fun, CHANEL dreamed up three
translucent top coats to layer on top of all the lipsticks. One has golden
shimmer, which enhances shine. Another heats things up with its orange
tones. The last one, with black hues, adds depth to any lipstick. Three
accessories to try with the two new ROUGE COCO shades of the season:
Ami, an exhilarating coral, and Lover, a deep, captivating red.