(November 2018) –The Art of Shaving New York is excited to announce its expansion into the Lebanese market with the opening of the brand’s first store and Barber Spa in the heart of Ashrafieh on November 28 in the presence of media, influencers and socialites.
For 22 years, The Art of Shaving has been a creator and purveyor of the finest shaving and grooming products, rooted in unique, multisensorial experiences. The Art of Shaving is considered one of the world’s leading premium grooming brands with its trademarked “The 4 Elements of the Perfect Shave” – Prepare, Lather Up!, Shave, and Moisturize -, essential oils based grooming products that are organic and 100% natural, high-end shaving instruments, Barber Spas, and global retail operations. The brand aims to induct discerning men into the “Brotherhood of Shaving”, a mission to help men elevate grooming from an act to a cherished ritual. It is the “Ultimate Male Grooming Experience for Men”. Today, The Art of Shaving serves as a destination for one-on-one consultation and education, where men can get answers for any grooming question they may have from expert Shave Consultants and Master Barbers.
At The Art of Shaving, people can now experience the brand’s diverse variety of products for head to toe grooming. Shaving consultants will help clients navigate through the signature 4 Elements of the Perfect Shave collections, facial hair, skin care, body care, fragrances, and newly introduced hair styling products. Additionally, the store boasts an array of finely crafted grooming instruments and accessories. The Art of Shaving’s passion for detailed bespoke design can be found in elegant sets featuring badger hair shaving brushes, different types of razors, and beautiful stands composed with luxury materials as rose gold and anodized aluminum.
In addition to the retail setup, this location also features a Barber Spa, which offers men an indulgent grooming experience in a luxurious and masculine environment. Master Barbers are expertly trained to provide a range of services using The Art of Shaving products and pure essential oils to leave clients well-groomed and ready for the day. Guests can treat themselves to the brand’s signature Royal Shave or traditional barber services like a shave, haircut, head shave, or facial hair shaping and styling.