Virginie Viard: The Woman Set To Succeed Karl Lagerfeld At Chanel

Who is She?
By Helena Saadeh
February 21, 2019

After the death of Lagerfeld, many questions are posed but the main one remains: who will succeed the icon of style and elegance?

The fashion house has recently confirmed that Virginie VIard who is the director of CHanel’s fashion creative studio and the closest collaborator of Lagerfeld for more than 30 years will be in charge, as entrusted by Alain Wertheimer, CEO of Chanel “so that the legacy of Gabrielle Chanel and Karl Lagerfeld can live on,” reads Chanel’s statement. Viard represented the late Lagerfeld in the label’s SS19 show. Viard started her tenure at Chanel in 1987 after a family friend recommended her to Lagerfeld for an internship. She even followed him to Chloé in 1992 and went back to Chanel with him in 1997. She soon earned herself the title of “Karl’s right-hand woman.”