Furniture Line, a company specializing in design furniture, was founded in 2009 in Beirut. Its portfolio already includes the Natuzzi Italia and Calligaris stores in the city center and is now expanding with the inauguration of its state-of-the-art showroom, presenting two high-end furniture brands to Lebanese customers: Bonaldo and Alf DaFre.
On Wednesday, June 12, 2019, and under the patronage of the Italian Embassy in Beirut, Naji and Karen Fatté welcomed customers, architects, and friends to their new shop at Allenby Street in downtown Beirut. Among the prestigious guests, the presence of HE Mr. Massimo Marotti, the Italian Ambassador to Lebanon, as well as Mr. Alberto Bonaldo, Mrs. Cristina Piovesana and Mr. Flavio DaFre, founders of the brands Bonaldo and Alf DaFre. Bonaldo is characterized by an eclectic and dynamic style, a harmony of shapes and colors, and a perfect combination of functionality and comfort. The products of the Alf Group reflect a modern lifestyle and contemporary trends and are all designed and manufactured in Italy, guaranteeing quality Made In Italy, with respect for the environment.
Naji Fatté, General Manager of Furniture Line said, "We are proud to add two new distinguished Italian furniture brands to our portfolio, reinforcing the experience of refined Italian design in Lebanese homes. We are striving to continue our commercial expansion in Lebanon and the Middle East in order to become the preferred source of affordable luxury furniture in the region. "
Alberto Bonaldo, General Manager of Bonaldo, added: "We are proud to inaugurate our own store in a market as promising as Lebanon, after the launch of our boutiques in Asia, Europe, and the United States. We believe that the Bonaldo brand can make a significant contribution to the design world in Beirut and we are proud to share this experience with Mr. and Mrs. Fatté, true references in high-end furnishing in Lebanon. "